Betty Luv was enjoying careers as a radio host, gospel singer and artist manager when one of her charges suggested four years ago that she add even more to her plate. That marked her entry into music production.
The New York-based Jamaican has been busy guiding artists in the recording studio since producing Minister Denatra’s EP, “Use Me”, released in 2018. Latest productions for her Betty Luv Entertainment label are “My Lady” by singer Barry Back, “Coming Back For More” by Dan IJ and “Dumpling Plane” by Snappa Chef.
It was Minister Denatra, whom she manages, who suggested Betty Luv consider take a crack at producing. After a period of reluctance, she took up the challenge and has kept active since, working with a mix of veteran, gospel and secular acts.
In late 2021, Betty Luv released the Love Floo Riddim, a compilation album featuring songs by Anthony Cruz, Natty King, Minister Denatra, Singer Irie and Steve Tulloch.
Born Bethynia Palmer, she was born in rural Westmoreland parish and raised in Kingston. Betty Luv has lived in New York City for over 30 years and got her start as a broadcaster on Linkage Radio.
Although reggae has had numerous female artists and administrators, they have not had an impact as producers. The exception being Sonia Pottinger who assembled a formidable catalog with songs like Marcia Griffiths’ “Dreamland” and “Stepping Out of Babylon”, The Melodians’ “Swing And Dine” and Culture’s “Natty Never Get Weary”.
Written By Howard Campbell