The community of Newlands in St. Catherine parish, Jamaica, has long been stained by rampant crime and violence. For deejay Artical, who is from that area, it is a way of life for many youth.
He paints a graphic photo of life in Newlands and other hardened neighbourhoods in 'They Don’t Know', his latest song, which is produced by Alton Smith for Syn Citi Entertainment.
“Is jus’ a reality song from a youth wha’ in di streets. Everyday mi si di crime an’ poverty…mi a ghetto youth, wi jus’ a express wha’ wi si,” said Artical.
'They Don’t Know' not only focuses on the hardships of inner-city life. Artical also addresses the importance of youths obtaining a sound education and having self-confidence.
He discovered that while attending high schools in Kingston, Jamaica's capital. He left school with enough qualifications to find a stable job and considers himself “an innovator”, having tried his hand at operating small businesses.
Artical has been recording music for six years. He launched his recording career with 'Want Love', a song produced by Prime Time Music, which also guided him on 'Fifty Rifles', another of his early singles.
'They Don’t Know' is his first released song for 2023. Last year, Artical recorded 'Twerk It' for Extended Play Records.
Written By Howard Campbell